The Living Canvas: A Deep Dive into the Ever-Changing World of Makeup Trends Stand before a mirror. On the surface, it is a simple piece o...
The Living Canvas: A Deep Dive into the Ever-Changing World of Makeup Trends
Stand before a mirror. On the surface, it is a simple piece of glass, coated in silver nitrate, reflecting back a familiar image. But in the world of beauty, the mirror is a portal. It is the frame for a canvas, a living, breathing canvas that is uniquely and perpetually your own. And the paints? They are the pots, tubes, and palettes of makeup. For millennia, humans have engaged in the ritual of adornment, of using color and contour to transform, to express, to conceal, and to reveal. This is not a trivial pursuit. It is a deeply ingrained aspect of human culture, a language without words that speaks of status, identity, creativity, and belonging. And the dialect of this language is constantly shifting, evolving, and reinventing itself. These are the makeup trends.
To dismiss a trend as a fleeting fancy is to misunderstand its power. A trend is a snapshot of the collective consciousness, a reflection of our social anxieties, our aspirations, our technological advancements, and our shared histories. It is the dark, kohl-rimmed eyes of the ancient Egyptian pharaoh, the rebellious cupid’s bow of the 1920s flapper, the powerful red lip of the 1940s factory worker, and the dewy, "skinimalist" glow of the modern content creator. Each look tells a story about the world from which it was born. This exploration is not merely a list of what is "in" and what is "out." It is a journey through time, culture, and technology to understand the powerful forces that shape the face we present to the world. We will dissect the anatomy of a trend, trace its lineage through history, analyze the modern engines that propel it to global fame, and speculate on the future of this ever-fascinating, ever-beautiful art form.
Every modern makeup trend has a ghost, a
historical precedent that informs its shape, its color, and its meaning. To
understand why we are suddenly obsessed with sharp lip liner or frosted
eyeshadow, we must first travel back in time to see where these ideas
originated. Beauty is cyclical, and history is not just a record; it is a
recurring pattern.
The Ancient Foundations: Ritual and Status
The story of makeup begins not in a Parisian
salon, but in the ancient world. In Egypt around 3100 BCE, both men and women
wore makeup with unapologetic boldness. Kohl, a dark paste made from galena
(lead sulfide), was used to line the eyes in the characteristic almond shape we
still recognize today. This was not merely for aesthetic appeal; it was
believed to ward off evil spirits, protect the eyes from the harsh desert sun,
and even improve eyesight. Green malachite and red ochre were used as eyeshadows
and blushes. Here, makeup was a tool of spiritual protection, a marker of
social status, and an integral part of daily life. The concept of a defined,
powerful eye is perhaps the oldest and most enduring trend in human history.
Fast forward to the classical worlds of Greece and
Rome, where the ideal shifted towards a more "natural" beauty, though
this naturalness was heavily assisted. White lead and chalk were used to
lighten the skin, a sign that one did not have to toil in the sun. Red
vermillion was used for lips and cheeks, and charcoal and soot were used to
darken the lashes and brows. The pursuit of a flawless, unblemished complexion
began here, a theme that would echo through the centuries.
The Victorian Constraint and the Roaring Rebellion
The 19th century Victorian era in England
presented a stark contrast. Queen Victoria deemed makeup vulgar and improper,
associating it with actresses and prostitutes, two professions held in low
social regard. Yet, the desire to adhere to beauty standards did not disappear;
it simply went underground. Women would subtly bite their lips to bring color
to them, use beetroot juice as a blush, and discreetly apply belladonna drops
to their eyes to make them appear bright and sparkly, a dangerous practice that
could lead to blindness. This was the era of the "no-makeup" makeup
look, born not of minimalist philosophy but of intense social constraint. The
hypocrisy was palpable, and it set the stage for a massive backlash.
That backlash came in the 1920s. The First World
War had shattered old social structures and empowered women, who had entered
the workforce and gained the right to vote in many countries. The
"flapper" emerged as a new archetype of modern womanhood, and her
makeup was her uniform. It was a deliberate, shocking rejection of Victorian
modesty. Eyes were the main event, rimmed with dark kohl that extended into a
smoky, smudgy corner. The real revolution, however, was on the lips. The
natural, Cupid's bow lip was exaggerated into a hard, painted shape, often in
deep reds or plums, creating a "bee-stung" pout. This was the first
time makeup was used en masse as a symbol of rebellion, independence, and youth
culture. The spirit of the 1920s flapper—bold, graphic, and unapologetic—can be
seen today in the sharp, defined liner looks and the focus on a statement lip.
Hollywood Glamour and the Power of the Red Lip
If the 1920s were about rebellion, the 1930s and
40s were about escapism and the creation of an ideal. The Golden Age of
Hollywood defined a new kind of beauty, one that was polished, sophisticated,
and utterly glamorous. The Technicolor films demanded a new kind of makeup that
would read well on screen. Max Factor, a pioneer in cinematic makeup, developed
the first "pancake" foundation and popularized the idea of color
analysis for film stars.
The look was defined by flawless, matte skin,
sculpted cheekbones, and, most iconically, the red lip. This was not the
rebellious lip of the flapper; it was a powerful, confident, and feminine
statement. During World War II, red lipstick became a symbol of patriotism and
resilience. Women were encouraged to "keep your beauty on duty" as a
way to maintain morale and project an image of strength and unwavering spirit.
The classic winged eyeliner, popularized by stars like Marlene Dietrich and Greta
Garbo, also emerged from this era. It was a look of elegant precision, a stark
contrast to the smudged rebellion of the 20s. This archetype of Hollywood
glamour—the flawless base, the sharp liner, the bold red lip—remains a
cornerstone of formal and celebratory makeup to this day.
The Youthquake, Punk, and the Deconstruction of
Beauty
The 1960s witnessed another seismic shift, led by
the youth. The "youthquake" movement, epitomized by model Twiggy,
turned beauty ideals on their head. The focus shifted from a mature, sculpted
look to one that was androgynous, doll-like, and distinctly youthful. The eyes
were once again the focal point, but in a new way. Massive, spidery lashes were
the must-have accessory, achieved with multiple coats of mascara and the
innovative use of false lashes on both the top and bottom lash lines. The eyes
were often lined with a thick, black stroke and creased with a pale, shimmery
white or pastel shadow. The mouth, in stark contrast, was pale and understated,
often in nude or pale pink shades. It was a look of wide-eyed innocence and
playful experimentation.
The late 1970s punk movement was a direct,
aggressive reaction to the perceived commercialism of the beauty industry. Punk
makeup was not about achieving a conventional ideal; it was about anti-fashion
and self-expression. It was messy, confrontational, and DIY. Heavy, smudged
black eyeliner, garish colors, scribbled words, and deliberate messiness were
the hallmarks. This was the beginning of deconstruction in beauty, the idea
that makeup did not have to be "pretty" or "perfect" to be
valid. This ethos of breaking the rules and using makeup as a form of personal,
often political, art can be seen in modern trends like graphic liner,
avant-garde makeup looks on social media, and the E-girl aesthetic.
The 90s Minimalism and the Seeds of Modernity
After the maximalist excess of the 1980s—think
bold colors, heavy contour, and big hair—the 1990s swung back towards
minimalism. Grunge culture brought a disheveled, "heroin chic"
aesthetic popularized by figures like Kate Moss, with pale skin, smudged,
shadowed eyes, and a neutral, often brownish-toned mouth. At the same time, a
more polished minimalism emerged, championed by brands like Bobbi Brown. The
focus was on enhancing one's natural features rather than creating a new
persona. This meant yellow-toned foundations that looked like real skin,
neutral brown eyeshadows that defined the eyes without screaming
"makeup," and the rise of the sheer, glossy lip.
The 90s also gave us two key elements that are
central to trends today: the thin, over-plucked eyebrow and the use of dark
brown lip liner, often paired with a lighter lipstick or gloss inside. While
the over-plucked brow has fallen out of favor, the technique of using a darker
liner to define the lips is a direct ancestor of today's lip-liner revival. The
90s philosophy of "enhancing, not masking" laid the groundwork for
the "skinimalism" and "clean girl" trends that dominate
much of the current conversation.
The way a trend is born, disseminated, and adopted
has been completely revolutionized in the 21st century. The old top-down model,
where trends were dictated by a handful of elite designers and magazine editors
in Paris and New York, has been shattered. In its place is a chaotic,
democratic, and lightning-fast system driven by technology, community, and the
global village.
The Fall of the Gatekeepers and the Rise of the
Influencer
For most of the 20th century, the trend cycle was
predictable. Fashion designers would showcase their collections on the runways
months in advance. Magazine editors like Diana Vreeland at Vogue and Grace
Mirabella at Harper's Bazaar would curate these looks, deciding what was
"in" and what was "out." Department store buyers would
follow their lead, and consumers would eventually see these filtered-down
trends in stores and advertisements. It was a slow, linear, and hierarchical
process.
The first major crack in this system came with the
rise of the internet beauty bloggers in the early 2000s. Individuals, sitting
in their bedrooms with a simple camera, began to share their honest product
reviews and tutorials. They were not beholden to advertisers or editors. They
spoke directly to their audience, building trust and community. This was the
beginning of the bottom-up trend.
The launch of YouTube in 2005 accelerated this
shift exponentially. Video tutorials allowed makeup artists and enthusiasts to
demonstrate complex techniques in a way that print magazines never could.
Figures like Michelle Phan and NikkieTutorials became household names, their
influence rivaling that of traditional magazines. They could launch a product
to sold-out status with a single video. The power was beginning to shift from
institutions to individuals.
The TikTok Tsunami and the Viral Trend
If YouTube was the earthquake, TikTok is the
tsunami that has completely reshaped the landscape. The platform's
algorithm-driven "For You Page" means that a video from a completely
unknown creator can go viral overnight, reaching millions of people without
them having a single follower. This has created an unprecedented speed and
volatility in the trend cycle.
A trend on TikTok is not just a look; it is often
tied to a specific sound, a quick-cut tutorial, and a participatory challenge.
The "I'm a mother" trend, which saw creators transform themselves
into glamorous, older versions of themselves, popularized a specific style of
warm, smoky makeup. The "Roman Empire" trend had women asking their
male partners how often they think about the Roman Empire, while the women
showcased full, dramatic makeup looks. The trend is the context, the sound is
the carrier, and the visual is the product. This is a new, immersive form of
trend communication. A single product, like the Rare Beauty by Selena Gomez
Soft Pinch Tinted Lip Oil, can become a global phenomenon in a matter of weeks,
driven entirely by user-generated content on the platform. The trend cycle is
no longer measured in seasons; it is measured in weeks, sometimes even days.
The Celebrity Effect and the Beauty Mogul
While the influencer model is dominant, the power
of celebrity has not waned; it has simply evolved. Today's most influential
trendsetters are not just wearing makeup; they are creating it. The watershed
moment was the launch of Fenty Beauty by Rihanna in 2017. By releasing an
unprecedented forty shades of foundation, Fenty did not just sell a product; it
made a powerful statement about inclusivity. It forced the entire industry to
expand its shade ranges and acknowledge the beauty of all skin tones. Rihanna
was not just a face of a brand; she was the founder, the visionary, and the
ultimate authority.
This created a new archetype: the celebrity beauty
mogul. Kylie Jenner built a billion-dollar empire with Kylie Cosmetics, largely
on the power of her lip kits. Selena Gomez's Rare Beauty has championed
messages of self-acceptance and mental health. These figures use their massive
platforms to launch products, dictate trends, and build communities around
their brands. When Ariana Grande debuted her signature "cloud" scent
and her r.e.m. beauty line, it created an entire aesthetic of dreamy, ethereal
makeup. The line between celebrity, influencer, and brand owner has blurred,
creating a powerful new engine for trend creation.
The Globalization of Beauty
One of the most significant developments in modern
beauty is the breakdown of geographical barriers. Trends are no longer siloed
in one region. The global influence of K-Beauty (Korean Beauty) and J-Beauty
(Japanese Beauty) has fundamentally changed Western routines. Concepts like
"glass skin" (a luminous, translucent complexion), "double
cleansing," and the use of essences and sheet masks have gone from niche
practices to mainstream staples. The focus on hydration, gentle exfoliation,
and prevention, championed by these philosophies, has fueled the
"skinimalism" trend, where a great skincare base is considered the
most important part of a makeup look.
Similarly, makeup techniques from Latin America,
such as "baking" the concealer to set it flawlessly, or the sharp,
sculpted contours popular in regions like Mexico and Brazil, have been adopted
and adapted by makeup artists globally through platforms like Instagram and
YouTube. A trend can now start in a small community in Nigeria, be picked up by
a creator in South Korea, adapted by an artist in Brazil, and become a viral
sensation in the United States, all within a matter of weeks. This cross-pollination
has created a richer, more diverse, and more exciting global beauty landscape
than ever before.
With a firm understanding of history and the
modern trend machine, we can now dissect the specific looks that define the
current moment. The beauty of today is not monolithic; it is a fascinating
dichotomy between two opposing forces: the pursuit of "effortless"
minimalism and the celebration of bold, expressive maximalism.
The Minimalist Manifesto: Skin First, Always
The most dominant and pervasive trend of the last
few years is the philosophy of minimalism, expressed through several distinct
but related aesthetics. At its core, this movement is a reaction against the
heavy, full-coverage, heavily contoured looks of the 2010s. It is about letting
the skin shine through.
The "Skinimalism" Trend: This is the
foundational philosophy. The goal is not to cover the skin, but to make it look
as good as possible so it needs minimal coverage. This has fueled a massive
boom in the skincare industry. The makeup itself is light, sheer, and
skin-like. Tinted moisturizers, skin tints, and serum foundations have replaced
heavy matte foundations. Concealer is used sparingly and only where needed.
Cream blushes and bronzers are applied with fingers to melt into the skin, creating
a natural, from-within flush. The look is dewy, fresh, and breathable. It says,
"I woke up like this," even if it took a meticulous ten-step skincare
routine to achieve.
The "Clean Girl" Aesthetic: This is
skinimalism's more polished, lifestyle-oriented cousin. Popularized on TikTok,
the clean girl look is characterized by a very specific set of features:
perfectly dewy, glowing skin; impossibly fluffy, laminated eyebrows; a
slicked-back bun or high ponytail; and a touch of glossy, neutral lip. It is an
aesthetic of effortless perfection. The key products are a good skin tint or a
lightweight foundation, a clear or skin-toned brow gel to lift the hairs, and a
lip oil or gloss. The look is both minimalist and high-maintenance, a paradox
that defines its aspirational quality. It is the uniform of the put-together,
wellness-focused young professional.
The "No-Makeup" Makeup Look: This is the
timeless classic that has been reinterpreted for the modern era. It is the art
of using makeup to subtly enhance one's features in a way that is completely
undetectable. It involves using a color corrector to neutralize discoloration,
a tiny amount of concealer to spot-treat, a neutral-toned eyeshadow that is
just one shade deeper than the skin tone to add depth to the eyelids, a coat of
clear mascara or a brown mascara on the lashes, and a cream blush blended onto
the apples of the cheeks and tapped onto the lips. It is the ultimate test of a
makeup artist's skill, and it remains a go-to look for daytime, professional
settings, and anyone who values a subtle, natural enhancement.
The Maximalist Counterpoint: More is More
As a direct counterpoint to the minimalist
movement, a vibrant and unapologetic maximalist trend has emerged. It is loud,
colorful, and deeply nostalgic, drawing inspiration from the Y2K era, the 80s,
and the world of fantasy and anime.
The Y2K Revival: The early 2000s are back in a big
way, and the makeup is no exception. This trend is all about frosty, shimmery
finishes. Icy, silvery eyeshadows swept across the lid, frosted lip glosses,
and a generous dusting of body shimmer on the collarbones and shoulders are key
elements. Thin, arched eyebrows, a hallmark of the era, are also making a
comeback, though often in a more softened, modern way. The color palette is
pinks, purples, and icy blues. It is a fun, playful, and slightly kitschy look
that rejects the seriousness of minimalism.
Graphic and Abstract Liner: Eyeliner has broken
free from the confines of the simple wing. The current trend is to use liner as
a tool for artistic expression. This includes floating crease liner, where a
graphic line is drawn above the crease, unattached to the lash line. It
includes negative space liner, where geometric shapes are carved out around the
eyes. It includes colored liner in bright neons, and the use of stamps and
stencils to create dots, stars, and other abstract shapes. This trend is a direct
descendant of the punk movement's DIY ethos, but it is often executed with a
high-fashion, polished finish. It is a way to make a bold statement without
wearing a full face of makeup.
The E-Girl and Soft Girl Aesthetics: These are
internet-native aesthetics that have their own distinct makeup codes. The
E-Girl (electronic girl) look is heavily influenced by anime and gaming
culture. It features dramatic, winged eyeliner, often with a small wing drawn
downwards at the inner corner of the eye. Blush is applied heavily not just to
the cheeks, but also across the nose and sometimes under the eyes, creating a
doll-like, "drunk" blush effect. Stamps under the eyes, often hearts
or stars, are also common. The Soft Girl aesthetic is a softer, more romantic
version, featuring pinks, glitter, and heart motifs, with a focus on a
doe-eyed, innocent look. Both aesthetics are about creating a persona and
participating in an online subculture.
The Focus on Features: Micro-Trends with Macro
Impact
Beyond these broad aesthetic categories, the
current landscape is defined by a series of "micro-trends" that focus
on perfecting a single feature. These are often techniques that go viral on
TikTok for their transformative results.
The Lip Liner Revival: The 90s are back, and so is
the dark lip liner. This trend involves using a lip liner that is one or two
shades darker than your natural lip color or your lipstick to heavily overline
the lips, creating a fuller, more defined pout. The "latte makeup"
trend, a huge phenomenon on TikTok, is built around this concept, using warm,
coffee-toned shades for liner, shadow, and lipstick to create a cohesive,
sultry, and sophisticated look. The technique is often finished with a clear or
nude gloss in the center of the lips to make them look plumper.
The Brow Revolution: After decades of being told
to pluck them into submission, the era of the full brow is upon us. The
"soap brow" technique, which involves using a bar of soap (typically
a clear, glycerin-based one) and a spoolie to brush the brow hairs up and hold
them in place, creates a laminated, fluffy effect that mimics the look of a
professional brow lamination. This look is all about texture and volume, a
stark contrast to the perfectly sculpted, Instagram-brow of the early 2010s.
Underpainting: This is a makeup technique that has
been used by professional artists for decades but was popularized for the
masses by makeup artist Mary Phillips on TikTok. The principle is to apply your
cream contour, blush, and bronzer underneath your foundation. You then
apply a skin-tint or light layer of foundation on top and blend everything out.
The result is a incredibly seamless, "lit-from-within" look where the
color appears to be emanating from the skin itself, rather than sitting on top
of it. It is a more advanced technique that creates a very natural, sculpted
finish.
Beyond the specific colors and techniques, the
most profound trends are happening in our collective mindset about beauty
itself. These are philosophical shifts that are changing the industry from the
inside out.
The Inclusivity Revolution: The most important
trend of the last decade is the demand for inclusivity. As mentioned, Fenty
Beauty was the catalyst, but the movement is now much larger than a single
brand. It is about the expansion of shade ranges across all product categories,
not just foundation. It is about the development of products for different skin
tones and undertones. The word "nude," which for decades meant a
beige-pinkish color for light skin, now encompasses a vast spectrum of browns,
deep chocolates, and rich caramels. Brands are launching deeper shades of
contour powders, more vibrant blushes that show up on dark skin, and lip liners
in a full range of hues. This trend is not just about commerce; it is about
recognition, respect, and the fundamental right for every person to see
themselves represented in the world of beauty.
Sustainability and Conscious Consumerism: As
awareness of climate change and environmental issues grows, consumers are
increasingly demanding sustainability from their beauty brands. This is
manifesting in several ways. There is a push for refillable packaging, where
consumers can buy a product once and then purchase refill pods, reducing
plastic waste. Waterless beauty, which uses solid formats like shampoo bars and
powder-to-cream formulas, is gaining traction as a way to conserve water.
Consumers are also looking for brands that are cruelty-free, use ethically
sourced ingredients, and are transparent about their supply chains. This trend
represents a shift from a disposable mindset to a more conscious, long-term
relationship with our beauty products.
Beauty as Wellness and Self-Care: The pandemic
accelerated a trend that was already in motion: the re-framing of the beauty
routine from a chore or a performance into an act of self-care and wellness.
The process of applying makeup is now often discussed in meditative terms. It
is a few moments in the day to be mindful, to connect with oneself, and to
practice a form of creative self-expression. This has fueled the popularity of
skincare rituals, facial massage tools like gua sha, and products with calming,
aromatherapeutic scents. The focus has shifted from achieving a perfect
external result to enjoying the internal process of creation and care.
Predicting the future is a fool's errand, but by
analyzing the currents of today, we can speculate on the directions the world
of makeup might take. The future of beauty will likely be a fusion of
technology, hyper-personalization, and a deeper integration with wellness.
Technology and the Virtual Canvas: Augmented
Reality (AR) is already changing how we shop for makeup. Virtual try-on tools,
powered by our phone cameras, allow us to test dozens of lipstick shades or
eyeshadow looks without ever touching a product. In the future, this technology
will become even more sophisticated. We may see AR filters that don't just
apply a color but can realistically simulate the texture of a foundation or the
finish of a highlighter. Furthermore, social media filters themselves will continue
to be a breeding ground for trends, with creators designing digital makeup
looks that will then be replicated in the real world.
Hyper-Personalization and Bespoke Beauty: The era
of one-size-fits-all beauty is coming to an end. The future is bespoke. We are
already seeing the beginnings of this with custom-blended foundations, where
algorithms analyze a photo of your skin to create a perfect shade match. This
will expand to other products. Imagine a future where you can get a
custom-blended concealer to perfectly match your skin's undertones, or a
personalized serum formulated based on your DNA or a real-time analysis of your
skin's hydration levels. Brands will shift from selling products to selling
solutions, with a focus on creating unique regimens for each individual.
The Continued Fusion of Skincare and Makeup: The
line between skincare and makeup will continue to blur. We will see more makeup
products that are formulated with high concentrations of active skincare
ingredients. Foundations will contain SPF, antioxidants, and hyaluronic acid.
Lipsticks will contain peptides and moisturizers. The goal will be for makeup
to not only look good but to actively improve the health of the skin over time.
The concept of "makeup you can sleep in" will move from a marketing
gimmick to a scientific reality, with products that are non-comedogenic,
breathable, and beneficial.
A Return to Nature and Biotechnology: Two
seemingly opposite trends will converge: a return to natural, botanical
ingredients and a rise in biotechnology. On one hand, consumers will continue
to seek out clean, plant-based formulas with ingredients they recognize. On the
other hand, biotechnology will allow for the creation of highly effective,
sustainable, and safe lab-grown ingredients. For example, scientists can now
bio-ferment yeast to produce squalane, a moisturizing ingredient traditionally
derived from shark liver, making it vegan and sustainable. This fusion of
nature and science will lead to a new generation of products that are both
ethically sound and incredibly effective.
Conclusion: The Enduring Canvas
The world of makeup trends is a kaleidoscope,
constantly turning to reveal new patterns, colors, and shapes. It is a
reflection of who we are and who we want to be. It is shaped by the
technologies we create, the histories we carry, and the global conversations we
have. It is at once deeply personal and profoundly collective. The minimalist
and the maximalist, the ancient and the futuristic, the natural and the
technological—all of these forces coexist in the vibrant, ever-changing
landscape of beauty.
Ultimately, the most enduring trend is the act of
creation itself. The ritual of standing before the mirror, with a palette of
possibilities at your fingertips, is a timeless human experience. Whether you
are creating a "no-makeup" look that takes an hour, a bold graphic
liner that expresses your artistic soul, or simply swiping on a tinted lip balm
before you run out the door, you are engaging in a form of self-expression that
is as old as civilization.
The trends will come and go. The products will
evolve. But the canvas remains. And the power to decide what to paint on it,
and why, will always, and should always, belong to you.
How can I find a makeup trend that suits me?
The best approach is to use trends as inspiration,
not as a rigid set of rules. Identify features you want to enhance. If you love
your eyes, experiment with graphic liner trends. If you have great lips,
explore the lip-liner revival. Adapt trends to your comfort level and
lifestyle. You don't have to do a full "clean girl" look; you can
just try the fluffy brow technique. The goal is to feel confident and like the
best version of yourself, not like you're wearing a costume.
Is it expensive to keep up with makeup trends?
Not necessarily. While some viral products are
high-end, many trends can be recreated with affordable drugstore products. The
"skinimalism" trend, for example, can be achieved with a simple
tinted moisturizer and a cream blush. Furthermore, many trends are about
technique, like underpainting or soap brows, which require minimal product.
Focus on buying a few versatile, high-quality basics and then adding one or two
trend-based items as you go.
What if a popular trend doesn't look good on me?
Then don't wear it. This is the most important
rule of beauty. Trends are suggestions, not obligations. Not every trend will
flatter every face shape, skin tone, or personal style. The 90s thin brow
trend, for example, does not suit everyone. The beauty industry's move towards
inclusivity is also about celebrating individuality. Feel free to ignore a
trend completely or to adapt it to better suit you. Confidence is the one trend
that never goes out of style.
How long does a makeup trend typically last?
The lifespan of a trend has become much shorter in
the age of social media. A micro-trend on TikTok might last for a few weeks or
a couple of months. Broader aesthetic movements, like "skinimalism,"
can last for several years. Classic looks, like the red lip or winged liner,
are timeless and are constantly being reinterpreted. The key is to distinguish
between a fleeting fad and a more fundamental shift in beauty philosophy.
Where can I learn the techniques for these new
makeup trends?
Video platforms are your best resource. TikTok and
Instagram Reels are great for quick, digestible tutorials on specific
micro-trends. YouTube is excellent for more in-depth, step-by-step guides from
professional makeup artists. Many beauty brands also post tutorials on their
social media channels and websites showing how to use their products to achieve
specific looks. Don't be afraid to practice; makeup is a skill that improves
with time and experimentation.
Disclaimer: The content on this blog is for
informational purposes only. Author's opinions are personal and not endorsed.
Efforts are made to provide accurate information, but completeness, accuracy,
or reliability are not guaranteed. Author is not liable for any loss or damage
resulting from the use of this blog. It is recommended to use information on
this blog at your own terms.
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